Post to Tumblr from Measured Voice

You can now share text, photo, and link posts to Tumblr from Measured Voice. It’s no secret that we love Tumblr, so we hope this feature will encourage more of you to start Tumblr blogs of your own.

To connect a Tumblr blog to Measured Voice, log in to your Tumblr account, then go to your Measured Voice channel settings and select “Connect with Tumblr.” Tumblr will ask you to confirm that you want to connect Measured Voice. Once you do, we’ll let you select which of your blogs you’d like to manage from your channel. You can manage your main blog or any of your group blogs.

Text posts

Text posts are the default. Whatever you write in the message area in Measured Voice will be sent as a text post to Tumblr. You can even include HTML for formatting and links, but be careful – if you try to send HTML to Facebook, Twitter, LinkedIn or Flickr, it won’t look good.

Photo posts

If you attach an image to a message, it will be shared as a photo post on Tumblr. The message itself will be shared as the caption for the photo. You can use HTML in your message there, too.

Note that we only support posting single images at this time and that large animated gifs may not work.

Link posts

If you attach a link to your message, it will be shared as a link post on Tumblr. The title and description of the attached link can be edited within Measured Voice, and whatever you write in the message area will show up under the link.


Here’s how we currently measure the impact of your Tumblr posts:

  • Audience is the number of people following your blog.
  • Reach is the same as audience. Ideally, we’d add up the followers of each blog that reblogs your posts, but Tumblr doesn’t share those numbers.
  • Kudos is not available from Tumblr.
  • Engagement is the total number of “notes” on your post, which includes both likes and reblogs.

As Tumblr lets us get more data about your posts, we will add it to your reports.

If you have any questions about using Measured Voice to manage Tumblr, leave them in the comments below or email us at

To me, the primary metric of success for any Tumblr blog is the reblog – it shows you’ve published something so great that one of your followers has said, “This is so cool; I want to be associated with this and reblog it.”

Expert Advice: How to Improve Your Company’s Blog | LinkedIn

We’re reblogging this because we want to be associated with Mark. Also because we agree.

Tumblr’s lack of a commenting system is perceived as a deficiency to some people, but we see it as a great feature because of the reblog. The reblog forces people to take ownership of their commentary on your content. By reblogging, people make their comments in front of their friends on their own blog. It’s a great way to encourage a more thoughtful and civil conversation.

(via markcoatney)

Obama for America: Hi, Tumblr. →


It’s nice to meet you.

There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.

Barack Obama’s 2012 campaign has just started a Tumblr blog. Further evidence that Tumblr is a powerful tool for elected officials and public service organizations.

Learn about our Tumblr services for government agencies and get a free white paper on how the government can benefit from it.

I personally think what Tumblr wants to be is the most interesting party you’ve ever been at. That party could have a political discussion in the kitchen or people doing keg stands in the living room, but it’s all about that whole range of human expression.

That’s nwk tumblr godfather Mark Coatney speaking to Fortune as “the journalist behind Tumblr’s rise” and answering the question, “Should Tumblr be defined as a place for news or a place for fun?” [Related!] (via newsweek)

Thanks to Alex for a nice piece, and to everyone who makes Tumblr the best place to be every day. 

(via markcoatney)

(Source: CNN, via markcoatney)