To me, the primary metric of success for any Tumblr blog is the reblog – it shows you’ve published something so great that one of your followers has said, “This is so cool; I want to be associated with this and reblog it.
We’re reblogging this because we want to be associated with Mark. Also because we agree.
Tumblr’s lack of a commenting system is perceived as a deficiency to some people, but we see it as a great feature because of the reblog. The reblog forces people to take ownership of their commentary on your content. By reblogging, people make their comments in front of their friends on their own blog. It’s a great way to encourage a more thoughtful and civil conversation.
I personally think what Tumblr wants to be is the most interesting party you’ve ever been at. That party could have a political discussion in the kitchen or people doing keg stands in the living room, but it’s all about that whole range of human expression.
That’s nwk tumblr godfather Mark Coatney speaking to Fortune as “the journalist behind Tumblr’s rise” and answering the question, “Should Tumblr be defined as a place for news or a place for fun?” [Related!] (via newsweek)
Thanks to Alex for a nice piece, and to everyone who makes Tumblr the best place to be every day.(via markcoatney)