We’ve been fans of Tumblr for a while now. We realized that Tumblr could not be ignored around August of 2010, when Tumblr was serving 1.5 billion page views per month and showed no signs of slowing down.
By April, 2011 we had helped launch the USA.gov blog on Tumblr, making USA.gov the first government agency to use Tumblr and paving the way for the State Department, Peace Corps, National Archives, and others to do the same.
In our rationale to recommend Tumblr as the platform for the USA.gov blog, we explained our two main criteria for selecting social media platforms:
- Large and growing user base — We never recommend wasting real resources on a social platform that no one uses or that everyone is fleeing.
- An interface that encourages sharing and interaction — For a social media outlet to be worth our time, it has to make it easy for our clients’ content to be shared and ricochet around the Internet. This is what clearly distinguished Facebook from MySpace back when they were competitors. Facebook was constantly upgrading its interface to promote more sharing, more commenting, and more liking.
As XKCD’s chart shows above, Tumblr is clearly distinguishing itself – not only from its competitors, but from the notion of the blog itself. The way I see it, Tumblr appears to have effectively upgraded the blog.
By making everything about blogging – starting, writing, reading, sharing – faster and easier, Tumblr has made tumbling the new blogging. It’s a testament to Tumblr’s focus on user experience, design, and – of course – the limitless creativity of its users.
I can’t wait to see what comes next.