How can reporters get people to read their stories and examine their graphs? I believe they can only do this in a lasting way by consistently providing content that is interesting, accurate, clear, and useful. If they do this often enough, they will become a trusted source.

Stephen Few – What Makes a Chart Boring?

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What Few says here about graphs applies to all kinds of content. If you want to become a valuable source of content to people, focus on creating valuable content consistently over time. Using gimmickry to attract clicks might provide some short-term success, but it won’t earn loyalty.

Christina Cacioppo shared this screenshot of an exchange with an AT&T customer service representative with this simple commentary: “at&t. you are terrible.” As we say, your voice is the most important part of your brand. Our focus is to help organizations figure this out as they use social media, but examples like Christina’s highlight the need for maintaining brand voice to be a high priority across entire organizations.

Christina Cacioppo shared this screenshot of an exchange with an AT&T customer service representative with this simple commentary: “at&t. you are terrible.”

As we say, your voice is the most important part of your brand. Our focus is to help organizations figure this out as they use social media, but examples like Christina’s highlight the need for maintaining brand voice to be a high priority across entire organizations.

To me, the primary metric of success for any Tumblr blog is the reblog – it shows you’ve published something so great that one of your followers has said, “This is so cool; I want to be associated with this and reblog it.

Expert Advice: How to Improve Your Company’s Blog | LinkedIn

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We’re reblogging this because we want to be associated with Mark. Also because we agree.

Tumblr’s lack of a commenting system is perceived as a deficiency to some people, but we see it as a great feature because of the reblog. The reblog forces people to take ownership of their commentary on your content. By reblogging, people make their comments in front of their friends on their own blog. It’s a great way to encourage a more thoughtful and civil conversation.

(via markcoatney)

lauraolin: Ablogalypse is upon us, right on time. As we said back in April: …Tumblr is clearly distinguishing itself – not only from its competitors, but from the notion of the blog itself. The way I see it, Tumblr appears to have effectively upgraded the blog. By making everything about blogging – starting, writing, reading, sharing – faster and easier, Tumblr has made tumbling the new blogging. It’s a testament to Tumblr’s focus on user experience, design, and – of course – the limitless creativity of its users. lauraolin: Ablogalypse is upon us, right on time. As we said back in April: …Tumblr is clearly distinguishing itself – not only from its competitors, but from the notion of the blog itself. The way I see it, Tumblr appears to have effectively upgraded the blog. By making everything about blogging – starting, writing, reading, sharing – faster and easier, Tumblr has made tumbling the new blogging. It’s a testament to Tumblr’s focus on user experience, design, and – of course – the limitless creativity of its users.

lauraolin:

Ablogalypse is upon us, right on time.

As we said back in April:

…Tumblr is clearly distinguishing itself – not only from its competitors, but from the notion of the blog itself. The way I see it, Tumblr appears to have effectively upgraded the blog.

By making everything about blogging – starting, writing, reading, sharing – faster and easier, Tumblr has made tumbling the new blogging. It’s a testament to Tumblr’s focus on user experience, design, and – of course – the limitless creativity of its users.

Important Update for Users of the Previous Version of Measured Voice

As we prepare to launch the new Measured Voice, we’re beginning the process of shutting down the previous version of Measured Voice. If you currently use the previous version of Measured Voice, here’s what you need to know.

  • The previous version of Measured Voice (the one currently accessible at app.measuredvoice.com) will be shut down on February 8.
  • If you would like an archive of your Measured Voice content, please send an email to archive@measuredvoice.com. We’ll create your archive for you.
  • Now is a great time to start using the new Measured Voice. It’s faster, easier to use, and includes a ton of great new features. Sign up at http://measuredvoice.com/signup

If you would like a tour of the new Measured Voice or have any questions about this transition, please feel free to email me at jed@measuredvoice.com. You can also call me at my desk 619-681-1856 x208.

Measured Voice is the tool for professional social media communication teams.

This is our blog.

Learn about Measured Voice at measuredvoice.com

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