How can reporters get people to read their stories and examine their graphs? I believe they can only do this in a lasting way by consistently providing content that is interesting, accurate, clear, and useful. If they do this often enough, they will become a trusted source.
What Few says here about graphs applies to all kinds of content. If you want to become a valuable source of content to people, focus on creating valuable content consistently over time. Using gimmickry to attract clicks might provide some short-term success, but it won’t earn loyalty.
Amtrak made a bold move today when it tried to cheer up a disgruntled passenger with some jokes on Twitter.
It’s great to see Amtrak make this kind of effort. Humor is hard to pull off, and it can backfire. What’s more, many major services like Amtrak may steer clear of social media precisely because of complaints like Raelynn’s. Countless factors beyond Amtrak’s control can cause train delays, so why open yourself up to complaints that you can’t respond to?
Amtrak’s jokes provide the answer. Customers are going to complain on Twitter if you’re there or not. An official presence on Twitter gives you a chance to let customers know that they’re heard and that you care about them, even if you can’t solve their problem. If a customer is having a bad experience, you have a chance to make it a little better by reaching out to them.
Now, your mileage may vary. Like I said, humor is hard to pull off. It’d be weird if Amtrak tried to tell train jokes to everyone who complains about them, but this was a good showing.
Christina Cacioppo shared this screenshot of an exchange with an AT&T customer service representative with this simple commentary: “at&t. you are terrible.”
As we say, your voice is the most important part of your brand. Our focus is to help organizations figure this out as they use social media, but examples like Christina’s highlight the need for maintaining brand voice to be a high priority across entire organizations.
I just…I can’t.
In a large press conference, Facebook has just announced a new “graph search” feature, which Mark Zuckerberg calls “one of the coolest things we’ve done in a while.”
Take a look at the numbers above from the Pew Internet & American Life Project to get a better picture of the site’s demographics. Will “graph search” be a hit?
For more context, be sure to check out our recent report, Photos and Videos as Social Currency Online!
To me, the primary metric of success for any Tumblr blog is the reblog – it shows you’ve published something so great that one of your followers has said, “This is so cool; I want to be associated with this and reblog it.
We’re reblogging this because we want to be associated with Mark. Also because we agree.
Tumblr’s lack of a commenting system is perceived as a deficiency to some people, but we see it as a great feature because of the reblog. The reblog forces people to take ownership of their commentary on your content. By reblogging, people make their comments in front of their friends on their own blog. It’s a great way to encourage a more thoughtful and civil conversation.
Ablogalypse is upon us, right on time.
As we said back in April:
…Tumblr is clearly distinguishing itself – not only from its competitors, but from the notion of the blog itself. The way I see it, Tumblr appears to have effectively upgraded the blog.
By making everything about blogging – starting, writing, reading, sharing – faster and easier, Tumblr has made tumbling the new blogging. It’s a testament to Tumblr’s focus on user experience, design, and – of course – the limitless creativity of its users.
As we prepare to launch the new Measured Voice, we’re beginning the process of shutting down the previous version of Measured Voice. If you currently use the previous version of Measured Voice, here’s what you need to know.
- The previous version of Measured Voice (the one currently accessible at app.measuredvoice.com) will be shut down on February 8.
- If you would like an archive of your Measured Voice content, please send an email to email@example.com. We’ll create your archive for you.
- Now is a great time to start using the new Measured Voice. It’s faster, easier to use, and includes a ton of great new features. Sign up at http://measuredvoice.com/signup
If you would like a tour of the new Measured Voice or have any questions about this transition, please feel free to email me at firstname.lastname@example.org. You can also call me at my desk 619-681-1856 x208.