Political intrigue in Panama and brinksmanship politics in Ukraine lit up Twitter this past week as government agencies reached out to communicate to their constituents. The government Twitter-sphere also was intrigued over efforts to crack the latest NSA code, and the effects that a warming planet can have on regional weather patterns.
May 6, 2014
As tensions ratchet up in Eastern Ukraine, Russian President Putin moves to squash dissent at home by signing into law measures calling for harsher punishments of protesters. United States Ambassador to the United Nations, Samantha Powers, wryly point out in her May 6th tweet, “So, support pro-Russian (armed) “activists” in Ukraine, but stifle true activism at home?”
May 5, 2014
Monday, May 5th was “Mission Monday" at NSA Careers as the super-secret spy agency invites Twitter followers to "crack the code" and submit their best opinions on the likely answer. That it may have been a slow Monday morning in government offices, more than 90,000 people viewed the tweet.
May 3, 2014
The United States Embassy on Panama has squashed rumors that the United States had yanked the visa of Panamanian presidential candidate Juan Carlos Varela on the eve of that nation’s national election. Citing probable “dirty tricks” on the eve of an election, embassy officials assured that there was no merit to the allegations.
May 2, 2014
United States Ambassador to the United Nations, Samantha Powers, tweeted her reaction to Russian strongman, Vladimir Putin's, demand that Ukrainian officials remove their forces from their eastern territories by asking how Putin would respond if ordered to remove his army from his own sovereign soil.
May 1, 2014
The National Oceanic and Atmospheric Administration (NOAA) released a climate map that illustrates the dangers of living on a warmer planet. The map indicates that as the planet warms up, downpours become more intense and violent.
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Governmental Twitter accounts lit up this week as the Department of the Interior, NASA, and the Office of the Vice-President, Joseph Biden, all posted tweets highlighting an array of visuals that captivated the world.
April 16, 2014
Perhaps no public official is as lively with his verbal exchanges as Vice President Joseph Biden. On April 16, 2014, the nation’s second most important official announced that he was joining Instagram and invited his followers to stay tuned for continued updates with promises of future occasional pictures of aviators. With more than 650 re-tweets, the message reached more than 450,000 people.
April 15, 2014
While NASA’s requests for images of the lunar eclipse dominated the Twitter-Sphere the day before the event, their own Ames Research Center provided fodder for dominating the Twitter scene the day after with their mesmerizing picture of a blood red moon captured the night of the eclipse. With an estimated 130,000 views, NASA did not disappoint all the people who fell asleep on their couches waiting for the appointed time.
April 14, 2014
In anticipation of the total eclipse of the moon, NASA Tweeted out a request for images of the event to be shared with them. The space agency accompanied the request with images of the moon for their followers enjoyment. More than 140,000 are estimated to have seen the Tweet requesting images.
April 13, 2014
The National Weather Service provided the top Tweeted image on April 13, 2014 with this picture of a storm build-up on the Oklahoma horizon. The image, captured by the National Weather Service’s Norman, Oklahoma office was obtained near Ardmore, Oklahoma, and has been seen by more than 200,000 people.
April 12, 2014
Washington D.C.’s famous Cherry Blossoms exploded into color last week, and their blooming continued to captivate the nearly quarter of a million people who had the opportunity to view The Department of Interior’s image, which frames the Jefferson Memorial in a gauzy pink haze of cherry blossoms.
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Images dominated governmental Twitter accounts again this week as the United States Embassy in Russia, the Department of the Interior, and NASA all posted tweets highlighting an array of visuals that captivated the world. Highlighted were scenes coming from the political Ukrainian Spring to a blood-red moon to the blooming of Washington D.C.’s famous Cherry Blossoms. Spring is in the air, and twitter followers responded with alacrity in sharing and re-tweeting these images.
Since the end of 2010, humanity has watched North Africa and the Middle East embroiled in the political passions unleashed during the Arab Spring. The winds of that political change of seasons have shifted to the Ukraine, and this image from the United States Embassy show them blossoming in the eastern Ukrainian city of Kharkov as protestors mistakenly storm the Opera Theater thinking that it was the mayor’s office.
Just in from the off-the-cuteness chart, the U.S. Department of the Interior released images of five endangered red wolf pups who were born that day in South Carolina. The adorable picture was re-tweeted more than two hundred times and reached more that 200,000 followers.
In anticipation of the upcoming lunar eclipse on April 15, 2014, the first of four during the month of April, NASA released images of the moon along with information about the atmospheric phenomenon. The message was shared nearly 400 times and over 300,000 followers were able to enjoy the pictures.
The Department of Interior took top honors a second time this week with this picture of the capitol city’s famed Cherry Blossoms blooming next to the Jefferson Memorial. More than 340,000 enjoyed this traditional harbinger of warmer weather to come.
In a trifecta of top images for the week, the U.S. Department of Interior struck a chord with the Twitter public a final time with another image of the spectacular Cherry Blossoming blooming along the Tidal Basin as the trees reached their peak bloom.
If you want to stay in the loop with timely updates and incredible images from our government, check out Great Gov Tweets for more. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for government agencies.
Wildlife and nature dominate our list of the top government tweets for the past week. Spring is in the air and photographs document local area wildlife’s first tenuous steps into the warmer whether, while a major earthquake off the coast of Peru has dominated the Tweets during the later half of the week with the National Weather Service: Pacific Tsunami Warning System keeping the region updated on ongoing dangerous conditions.
April 1, 2014
An 8.2 earthquake that hit off the coast of Peru and rocked the Chilean coast has rattled nerves throughout the region, as residents feared the possibility of tsunamis washing over the area in the aftermath of the strong quake. As designed, NOAA’s Pacific Tsunami Warning Center stepped in and advised that the danger still existed for the two South American nations of Chile and Peru.
March 31, 2014
The United States Fish and Wildlife Service delivered a once in a lifetime image of one of Florida’s state animals, the Florida Panther, hanging out by the side of one of the Sunshine State’s highways. The image went out to 118,000 people and put this big cat in the photogenic catbird seat.
March 30, 2014
A picture of an igloo under the Northern Lights lit up Twitter feeds courtesy of NASA’s Mike Fossum. Heralded as a must see, nearly 150,000 potential viewers were able to take advantage of the panoramic posting, and put the space agency at the top of the social media heap on March 30, 2014.
March 29, 2014
The Department of Veteran Affairs took top honors for the best tweet on March 29, 2014 with their timely reminder to thank the Vietnam Veteran in your life on “Welcome Home Vietnam Veterans Day.” With more than a quarter million possible viewers, 272 re-tweets of this poignant reminder got the message out, and was the most tweeted message on that day.
March 28, 2014
The United States Fish and Wildlife Services was on the top of everyone’s list on March 28, 2014. The image, featuring two baby Wood Ducklings jumping from their nest down to their waiting mother, garnered nearly 170 re-tweets and more than 150 likes. The two duckling’s first tentative steps reached nearly 100,000 views, and with the cuteness factor involved, it is easy to see why.
Social Media for Government
If you want to stay in the loop with timely updates and incredible images from our Government, check out Great Gov Tweets for more. If you’ve ever tried to condense a cogent thought into a 140 character message, you know how difficult that that challenge can be. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for governmental agencies.
As they say, “a picture is worth a thousands words.” Judging from the volume of government tweets in the past week, which all seem to highlight amazing visuals from everything from outer space to the wild beauty of the rugged California coastline to the captivating artwork of El Greco, government agencies have apparently bought into that notion of how important a picture can be. From the National Gallery of Art to NASA, our government agencies were busy sending out a myriad of images that raised our eyebrows and fed our interest levels. When it comes to astonishing visuals, government social media delivered the goods over the previous week.
National Aeronautics and Space Administration…
To help celebrate the World Water Day on Monday, NASA released a number of visuals highlighting the importance of the water cycle. From panoramic pictures of the sky to highlighting the Juno’s mission to Jupiter in search of water, NASA tweets reached out to more than 500,000 people on its first day. Unwilling to rest upon its laurels however, the next day the space agency tweeted an image of our Milky Way Galaxy is head-on collision with our nearest cosmic neighbor, the Andromeda Galaxy. The image, shared nearly 3,000 times, garnered more that 2,500 likes on its first day, and resulted in well over six million viewers enjoying the image.
National Gallery of Art…
The good people over at the National Gallery of Art don’t need to be sold on the value of a picture, and they shared widely over the past seven days. On Tuesday, March 18, 2014, they tweeted out happy birthday congratulations to French poet Stephane Mallarme who was born on that day in 1842. The museum honored the poet with a painting of his likeness by Paul Gauguin that reached more than 120,000 people. Two days later, National Gallery followers were treated to a viewing of a Monet canvas of brightly colored wildflowers in honor of spring, as well as a number of other pieces that brought out 133,000 viewers in anticipation of the better weather to come.
Stay in Touch With What is Being Tweeted…
Our government tweets out a multitude of messages and images on a daily basis, so if you want to stay in the loop with timely updates and incredible images, check out Great Gov Tweets for more. If you’ve ever tried to condense a cogent thought into a 140 character message, you know how difficult that that challenge can be. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for governmental agencies.
You can now share text, photo, and link posts to Tumblr from Measured Voice. It’s no secret that we love Tumblr, so we hope this feature will encourage more of you to start Tumblr blogs of your own.
To connect a Tumblr blog to Measured Voice, log in to your Tumblr account, then go to your Measured Voice channel settings and select “Connect with Tumblr.” Tumblr will ask you to confirm that you want to connect Measured Voice. Once you do, we’ll let you select which of your blogs you’d like to manage from your channel. You can manage your main blog or any of your group blogs.
Text posts are the default. Whatever you write in the message area in Measured Voice will be sent as a text post to Tumblr. You can even include HTML for formatting and links, but be careful – if you try to send HTML to Facebook, Twitter, LinkedIn or Flickr, it won’t look good.
If you attach an image to a message, it will be shared as a photo post on Tumblr. The message itself will be shared as the caption for the photo. You can use HTML in your message there, too.
Note that we only support posting single images at this time and that large animated gifs may not work.
If you attach a link to your message, it will be shared as a link post on Tumblr. The title and description of the attached link can be edited within Measured Voice, and whatever you write in the message area will show up under the link.
Here’s how we currently measure the impact of your Tumblr posts:
- Audience is the number of people following your blog.
- Reach is the same as audience. Ideally, we’d add up the followers of each blog that reblogs your posts, but Tumblr doesn’t share those numbers.
- Kudos is not available from Tumblr.
- Engagement is the total number of “notes” on your post, which includes both likes and reblogs.
As Tumblr lets us get more data about your posts, we will add it to your reports.
If you have any questions about using Measured Voice to manage Tumblr, leave them in the comments below or email us at email@example.com.
Based on data we gathered from July 31 to Oct 28 this year, the State Department, Health and Human Services, Department of Defense, NOAA, and VA are the most prolific federal agencies on Twitter.
We shared this along with much more (too much, maybe?) analysis of government tweets in a webinar earlier this month. You can watch a video of the webinar on HowTo.gov.