Images dominated governmental Twitter accounts again this week as the United States Embassy in Russia, the Department of the Interior, and NASA all posted tweets highlighting an array of visuals that captivated the world. Highlighted were scenes coming from the political Ukrainian Spring to a blood-red moon to the blooming of Washington D.C.’s famous Cherry Blossoms. Spring is in the air, and twitter followers responded with alacrity in sharing and re-tweeting these images.
Since the end of 2010, humanity has watched North Africa and the Middle East embroiled in the political passions unleashed during the Arab Spring. The winds of that political change of seasons have shifted to the Ukraine, and this image from the United States Embassy show them blossoming in the eastern Ukrainian city of Kharkov as protestors mistakenly storm the Opera Theater thinking that it was the mayor’s office.
Just in from the off-the-cuteness chart, the U.S. Department of the Interior released images of five endangered red wolf pups who were born that day in South Carolina. The adorable picture was re-tweeted more than two hundred times and reached more that 200,000 followers.
In anticipation of the upcoming lunar eclipse on April 15, 2014, the first of four during the month of April, NASA released images of the moon along with information about the atmospheric phenomenon. The message was shared nearly 400 times and over 300,000 followers were able to enjoy the pictures.
The Department of Interior took top honors a second time this week with this picture of the capitol city’s famed Cherry Blossoms blooming next to the Jefferson Memorial. More than 340,000 enjoyed this traditional harbinger of warmer weather to come.
In a trifecta of top images for the week, the U.S. Department of Interior struck a chord with the Twitter public a final time with another image of the spectacular Cherry Blossoming blooming along the Tidal Basin as the trees reached their peak bloom.
If you want to stay in the loop with timely updates and incredible images from our government, check out Great Gov Tweets for more. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for government agencies.
Wildlife and nature dominate our list of the top government tweets for the past week. Spring is in the air and photographs document local area wildlife’s first tenuous steps into the warmer whether, while a major earthquake off the coast of Peru has dominated the Tweets during the later half of the week with the National Weather Service: Pacific Tsunami Warning System keeping the region updated on ongoing dangerous conditions.
April 1, 2014
An 8.2 earthquake that hit off the coast of Peru and rocked the Chilean coast has rattled nerves throughout the region, as residents feared the possibility of tsunamis washing over the area in the aftermath of the strong quake. As designed, NOAA’s Pacific Tsunami Warning Center stepped in and advised that the danger still existed for the two South American nations of Chile and Peru.
March 31, 2014
The United States Fish and Wildlife Service delivered a once in a lifetime image of one of Florida’s state animals, the Florida Panther, hanging out by the side of one of the Sunshine State’s highways. The image went out to 118,000 people and put this big cat in the photogenic catbird seat.
March 30, 2014
A picture of an igloo under the Northern Lights lit up Twitter feeds courtesy of NASA’s Mike Fossum. Heralded as a must see, nearly 150,000 potential viewers were able to take advantage of the panoramic posting, and put the space agency at the top of the social media heap on March 30, 2014.
March 29, 2014
The Department of Veteran Affairs took top honors for the best tweet on March 29, 2014 with their timely reminder to thank the Vietnam Veteran in your life on “Welcome Home Vietnam Veterans Day.” With more than a quarter million possible viewers, 272 re-tweets of this poignant reminder got the message out, and was the most tweeted message on that day.
March 28, 2014
The United States Fish and Wildlife Services was on the top of everyone’s list on March 28, 2014. The image, featuring two baby Wood Ducklings jumping from their nest down to their waiting mother, garnered nearly 170 re-tweets and more than 150 likes. The two duckling’s first tentative steps reached nearly 100,000 views, and with the cuteness factor involved, it is easy to see why.
Social Media for Government
If you want to stay in the loop with timely updates and incredible images from our Government, check out Great Gov Tweets for more. If you’ve ever tried to condense a cogent thought into a 140 character message, you know how difficult that that challenge can be. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for governmental agencies.
As they say, “a picture is worth a thousands words.” Judging from the volume of government tweets in the past week, which all seem to highlight amazing visuals from everything from outer space to the wild beauty of the rugged California coastline to the captivating artwork of El Greco, government agencies have apparently bought into that notion of how important a picture can be. From the National Gallery of Art to NASA, our government agencies were busy sending out a myriad of images that raised our eyebrows and fed our interest levels. When it comes to astonishing visuals, government social media delivered the goods over the previous week.
National Aeronautics and Space Administration…
To help celebrate the World Water Day on Monday, NASA released a number of visuals highlighting the importance of the water cycle. From panoramic pictures of the sky to highlighting the Juno’s mission to Jupiter in search of water, NASA tweets reached out to more than 500,000 people on its first day. Unwilling to rest upon its laurels however, the next day the space agency tweeted an image of our Milky Way Galaxy is head-on collision with our nearest cosmic neighbor, the Andromeda Galaxy. The image, shared nearly 3,000 times, garnered more that 2,500 likes on its first day, and resulted in well over six million viewers enjoying the image.
National Gallery of Art…
The good people over at the National Gallery of Art don’t need to be sold on the value of a picture, and they shared widely over the past seven days. On Tuesday, March 18, 2014, they tweeted out happy birthday congratulations to French poet Stephane Mallarme who was born on that day in 1842. The museum honored the poet with a painting of his likeness by Paul Gauguin that reached more than 120,000 people. Two days later, National Gallery followers were treated to a viewing of a Monet canvas of brightly colored wildflowers in honor of spring, as well as a number of other pieces that brought out 133,000 viewers in anticipation of the better weather to come.
Stay in Touch With What is Being Tweeted…
Our government tweets out a multitude of messages and images on a daily basis, so if you want to stay in the loop with timely updates and incredible images, check out Great Gov Tweets for more. If you’ve ever tried to condense a cogent thought into a 140 character message, you know how difficult that that challenge can be. Take the mystery out of writing great tweets by signing up for Measured Voice, the only social media management tool designed for governmental agencies.
You can now share text, photo, and link posts to Tumblr from Measured Voice. It’s no secret that we love Tumblr, so we hope this feature will encourage more of you to start Tumblr blogs of your own.
To connect a Tumblr blog to Measured Voice, log in to your Tumblr account, then go to your Measured Voice channel settings and select “Connect with Tumblr.” Tumblr will ask you to confirm that you want to connect Measured Voice. Once you do, we’ll let you select which of your blogs you’d like to manage from your channel. You can manage your main blog or any of your group blogs.
Text posts are the default. Whatever you write in the message area in Measured Voice will be sent as a text post to Tumblr. You can even include HTML for formatting and links, but be careful – if you try to send HTML to Facebook, Twitter, LinkedIn or Flickr, it won’t look good.
If you attach an image to a message, it will be shared as a photo post on Tumblr. The message itself will be shared as the caption for the photo. You can use HTML in your message there, too.
Note that we only support posting single images at this time and that large animated gifs may not work.
If you attach a link to your message, it will be shared as a link post on Tumblr. The title and description of the attached link can be edited within Measured Voice, and whatever you write in the message area will show up under the link.
Here’s how we currently measure the impact of your Tumblr posts:
- Audience is the number of people following your blog.
- Reach is the same as audience. Ideally, we’d add up the followers of each blog that reblogs your posts, but Tumblr doesn’t share those numbers.
- Kudos is not available from Tumblr.
- Engagement is the total number of “notes” on your post, which includes both likes and reblogs.
As Tumblr lets us get more data about your posts, we will add it to your reports.
If you have any questions about using Measured Voice to manage Tumblr, leave them in the comments below or email us at email@example.com.
Based on data we gathered from July 31 to Oct 28 this year, the State Department, Health and Human Services, Department of Defense, NOAA, and VA are the most prolific federal agencies on Twitter.
We shared this along with much more (too much, maybe?) analysis of government tweets in a webinar earlier this month. You can watch a video of the webinar on HowTo.gov.
You can now send images to Flickr from Measured Voice. It’s a great and easy way to build an audience on Flickr while creating an archive of the images you create for social media.
To add Flickr to Measured Voice, log in to your Flickr account, go to your Measured Voice channel settings, and select “Connect with Flickr.” Flickr will ask you to confirm that you want to connect Measured Voice. Once you do, you’re all set.
As you might expect, you need to attach an image to your message if you want to post it to Flickr. The message itself will be displayed on Flickr as the image caption. For instance, this post on Flickr was created at the same time as this Tweet:
Note that the text of the Tweet is the same as the description of the image on Flickr.
Here’s how we currently measure the impact of your Flickr posts:
- Audience is not available from Flickr. If we could measure the number of people who have listed you as a contact on Flickr, we would count that as your audience, but we cannot get that information from Flickr at this time.
- Reach is the number of times your image has been viewed on Flickr.
- Kudos is the number of favorites on your image.
- Engagement is the number of comments on your image.
As Flickr lets us get more data about your images, we will add it to your reports.
If you have any questions about using Measured Voice to manage Flickr, leave them in the comments below or email us at firstname.lastname@example.org.
We’ve added three great new features to Measured Voice’s Ideas Tab: you can now email ideas into Measured Voice, you can now save images as ideas, and we now show a preview for every link in Measured Voice.
Emailing Ideas into Measured Voice
If you go to the Ideas Tab on any of your channels, you’ll see a little notice “You can also email ideas to this channel.” Click on the notice, and we’ll create a unique email address you can use to add ideas to your channel without having to log in to Measured Voice.
Save that email address to your address book and send an email to it whenever you have an idea for a social media message but don’t have time to write one. The subject and body of your email will be added as an idea in your Measured Voice channel, and it will say that it was added by you.
I use this feature almost every day. Whenever I come across something I might like to share later, I simply email the URL with a note to my Measured Voice ideas email address. Later, when I have time to write a thoughtful message about it, I’ll log in to Measured Voice and my idea will be there waiting for me.
We know it’s hard to get people to add “yet another software tool” to their workflows. So we decided to let people use Measured Voice by using a tool they already use: email. Now, if you want to get people to share their ideas for social media content, just have them add their unique Measured Voice ideas email address to their address book. It’s a way to share their ideas for social media content without them having to log in to Measured Voice and without cluttering your inbox.
Saving Images as Ideas
Images are a powerful way to communicate to your audience. We want our customers to share more images, so we now let you save images as ideas. Simply click “Attach Image” when creating an idea and upload one from your computer or attach it to an email and send it to your ideas email address. When you turn the idea into a message, it’s ready for you to use with no need to re-upload.
Just like with adding images to messages, you can save JPEG, GIF or PNG images under 3MB.
Link Previews in Ideas
An idea saved with an image and a link.
If you ever save a link as an idea, we’ll show a preview of the link by pulling in a thumbnail, title, and description of the link. This will make it easier for you to tell what the links saved in your Ideas Tab are about. It also lets you drop links into your Ideas Tab without needing to add your own description of the link.
If you have any questions about the Measured Voice Ideas Tab, please leave them in the comments below or email us at email@example.com.