Government Tweets Celebrated American Independence and Scored

As the United States celebrated its 238th birthday, the American government was active on Twitter with a bevy of images, which captured the attention of more than 2,000,000 potential Twitter views. From the panoramic beauty of deep space to the devastation wrought by a twister in the Empire State, check out the top-performing governmental agencies on Twitter last week, and prepare to be impressed.

July 8, 2014

Unexpected devastation struck central New York after a tornado set down near Verona, New York. Members of the National Weather Service’s Binghamton office captured an image of the twister causing mayhem near that Verona’s thruway. The NWS announced that they would be sending teams in to access the damage caused by the 135-mph winds.

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July 7, 2014

The United States Embassy in Mexico weighed in on the controversial tactics used by Netherland’s winger, Argen Robben, in that nation’s routing of the Mexican national team in the World Cup finals. Robben, who has been roundly criticized for his propensity to “take a dive” at the smallest of contacts on the field, in hopes of earning penalty kicks for his team, has served as a lighting-rod of criticism for his non-sportsman like conduct.

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July 6, 2014

It is easy to understand why the U.S. Department of Interior received top honors for most engaging governmental tweet with this panoramic picture of the Milky Way. The image, captured from the Rocky Mountain National Park illustrates the advantage of getting away from the lights of the big city for great celestial observation.

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July 5, 2014

The Air Force’s inspirational quote of the day, “You can watch the clouds go by…or fly above them,” struck a chord with the Twitter-sphere crowd garnering more than 400,000 potential viewers. The image, depicting two F-35 aircraft operating out of Elmendorf Air Force Base, Alaska, exhorts the viewer to Dream Big!

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July 4, 2014

On our nation’s 238th birthday, the United States Navy salutes all those who have fought to defend our country’s freedoms over the previous two-and-a-quarter centuries. As the nation’s second oldest service branch, the United States Navy has been in the forefront of every one of those conflicts.

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Bets, Birthdays, and Baby Foxes 

The United States government was active last week tweeting out updates, images, and messages to their followers, and the United States Department of the Interior and the National Gallery of Art returned top-honors in terms of the most popular tweets over the past week.

July 1, 2014

The United States Ambassador to the United Kingdom, Matthew Barzun, tweeted out a friendly wager to his Belgian counterpart on Tuesday, on the outcome of the Belgium-USA matchup at the World Cup. Thanks to a Belgian victory, the Belgian national team is cordially invited to the United States Embassy for fluffy American pancakes. If the United States would have won, the Belgians would have provided delicious Belgian waffles as payment. With almost 40,000 potential viewers, there are plenty of witnesses to the wager to keep both sides honest.

June 30, 2014

Yosemite National Park celebrated its 150th birthday Monday, with the United States Department of Interior tweeting out a congratulatory message that was viewed over 230,000 times. The park, opened in 1864, is a popular draw for visitors throughout the year.

June 29, 2014

Last week, the U.S. Department of Interior received top-honors with their picture of red foxes cavorting in Alaska’s Peninsula National Wildlife Refuge. In its first go-around, the image garnered more than 350,000 views, and this week they caught the attention of a further 334,000 fans.

June 28, 2014

The National Gallery of Art grabbed the top Tweet of the day with their happy birthday message to Flemish master painter, Peter Paul Rubens who was born in 1577. Tweeting an image of one of Ruben’s most famous works, Marchese Bridida Spinola (1606), this was viewed by more than 1.7 million people.

June 27, 2014

The U.S. Fish and Wildlife Service issued perhaps one of the cutest warnings to ever get tweeted to the masses. The tweet warned beachgoers to watch where they step this weekend, and paired the warning with an image of a well camouflaged Tern chick nesting in the sand.

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Embassies, Astronauts and Active Foxes Swept Up in World Cup Fever

Acrobatic foxes and World Cup excitement dominated the Twitter-sphere last week as government agencies across the globe, and in the case of NASA, above the globe, tweeted out their messages to an eager public. 

June 24, 2014

Very few things will coax a smile from even the most furrowed of expressions quite like a red fox doing a handstand for the benefit of the camera. And yet, the United States Department of Interior appear to have captured just that image in Alaska’s Peninsula National Wildlife Refuge. The image, viewed by nearly 350,000 Twitter users, was re-Tweeted by almost four hundred people who were enamored of the acrobatic antics of the young Vulpes vulpes.

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June 23, 2014

Anyone who might have been hanging out on the west coast the night of March 27, 1964 will remember the rapidity with which a 9.2 magnitude Alaskan earthquake sent tsunami shockwaves across the Pacific Ocean. For those who don’t remember, the National Weather Service (NSW) has released a disturbing visual, in the form of a wave map that indicates that a tsunami’s catastrophic waves could reach the northern parts of Chili within eighteen hours of an 8.0 magnitude tectonic event in the Gulf of Alaska.

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June 22, 2014

World Cup fever continued, courtesy of the United States Embassy in Argentina, as they speculated via Twitter about America’s prospects against Portugal in Manaus Stadium. Shared more than three hundred times, the embassy’s Tweet was the most active message on social media garnering nearly 100,000 potential views.

June 21, 2014

The United States Embassy in Argentina shared a NASA image of International Space Station (ISS) astronauts following the World Cup action from more than 250 miles above the earth. More than 235,000 Twitter followers viewed the picture, which is a fitting testament to the popularity of the planet’s leading sporting event.

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June 20, 2014

In a proposed ruling to extend Family Medical Leave Act (FMLA) benefits to all eligible employees in same-sex marriages regardless of where they are domiciled, Department of Labor Secretary, Tom Perez, tweeted out that no one should have to choose between succeeding in their professional field, and caring for their loved ones in the private sphere. Enacted in 1993, the FMLA allows eligible employees to take unpaid, job-protected leave for a number of family related emergencies and situations.

This Week’s Great Gov Tweets

Caffeine in Space has Astronauts Excited as Soccer Fever Seizes Everyone Else

Every day of every week, the United States government engages and informs across a broad spectrum of information and departments, and this past week has been no different. From vice presidential well wishes to ospreys carrying dead fishes, an interesting array of messages struck a chord with the Twitter public.

June 17, 2014

The United States Embassy in Mexico tweeted out a good luck message to Mexico in their World Cup contest with Brazil. With more than 1,261 re-tweets, a potential 62,332 people shared the message making it the most active government tweet of the day.

June 16, 2014

Vice-President Joe Biden wished the United States national soccer team the best of luck as the team suited up for their 2-1 victory against Ghana in their opening round of the World Cup. With nearly 500,000 twitter fans following the vice president, his good luck tweet was shared nearly 2,500 times.

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June 15, 2014

The International Space Station (ISS) was positively jittery when they announced that the space platform had obtained its first espresso station, which they have cleverly dubbed ISSpresso. With many caffeine fans here on the ground, more than 160,000 followed the good news.

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June 14, 2014

The United States Navy earned top honors when it comes to assessing governmental Twitter activity with their pictorial tribute to the United States flag on Flag Day. More than 350,000 viewers viewed the image of Old Glory, being hoisted by two sailors with the Pledge of Allegiance imprinted across the image.

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June 13, 2014

The United States Department of the Interior answers the question of “what does it look like when an osprey brings home dinner, when they snapped a picture of just such an occurrence at the Merritt Island National Wildlife Refuge. The image, which catches a shot of an osprey alighting with its catch was a twitter-sphere hit as the bird lands adjacent to NASA’s John F. Kennedy Space Station.

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This Week’s Great Gov Tweets

From Bullets at Normandy to Bullets at Schools: A Week of Tributes to the Fallen

The past week was busy as soldiers, spies meet for the first time on Twitter, and the United States Fish, and Wildlife Service engages in their own battle in the wilds of Montana. From school shootings in Portland, Oregon to wreath laying ceremonies in Madrid, Spain, the United States government was actively keeping us up-to-date on the latest happenings around the world.

June 10, 2014

In the aftermath of the latest school shooting in a Portland, Oregon suburban high school that left one student and the gunman dead, United States Secretary of Education, Arne Duncan tweeted a message of sympathy to the Reynolds High School community. The secretary also asks how many more students need to be lost before we reduce gun violence in our schools.

June 9, 2014

The United States Fish and Wildlife Department unleashed the big guns in their battle against invasive weeds at Montana’s Bozeman Fish Technology Center. What is their secret weapon? A truckload of domesticated goats that were released onto the grounds of the center to begin munching away at the problem. The image of the goats scampering out of the back of the truck was re-tweeted nearly one hundred times, and reached an estimated 190,000 people making it the most tweeted governmental message of the day.

June 8, 2014

The United States Embassy in Madrid tweeted an image that was seen by more than 70,000 people of the Spanish National Guard laying a wreath and extending a tribute to all those who have lost their lives in the service of Spain. The wreath laying ceremony was conducted against the backdrop of a Spanish monarchy in disarray following the recent abdication of Spanish King Juan Carlos after three years of unrelenting scandal involving the royal family.

June 7, 2014

The United States Department of Defense tweeted out a welcoming message to their colleagues at the Central Intelligence Agency who recently opened a Twitter account. The tongue in cheek message noted, “Although we have never “officially” met, I hear we run in the same circles.” More than 500,000 people saw the DOD message.

June 6, 2014

On the 70th anniversary of the D-Day landings at Normandy, the United States Embassy extended honors to the 73,000 Americans who stormed those beaches in the name of liberty so long ago. Although the operation was instrumental in knocking Nazi Germany out of the war, it was not without its cost, and the embassy noted the more than 6,600 American soldiers who never made it off those beaches.

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This Week’s Great Gov Tweets

Digital Diplomacy and Baby Ducks

America’s newest ambassador to Switzerland broke diplomatic history this week while the USFWS delighted tens of thousands with amazing pictures of baby ducks frolicking under the watchful guise of their nearby mother. Meanwhile, President Obama speaks to the people of Poland as that nation celebrates a quarter-of-a-century of freedom from the former Soviet Union.

June 3, 2014

If you were ever wondering what baseball-sized hail balls, propelled by 70 mph winds, looks like when it smashes into a building, the United States Weather Service is more than happy to give you this evidence. In this image released by the NWS Topeka office, which was viewed by more than 75,000 people provides disturbing testimony to the power of Mother Nature.

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June 2, 2014

The ancient practice of formalized diplomacy met the 21st-century last week as the United States’ newest accredited ambassador to the Swiss Confederation, the honorable Suzi LeVine, took her oath of office on a digital copy of the United States Constitution on her Kindle Touch.

June 1, 2014

When it comes to experiencing an “aww” moment, the United States Fish and Wildlife Service provided that opportunity with the day’s most engaged Twitter message on this first day of June. The USFWS captured a picture of a mother duck and her brood of five baby chicks as they begin their first few days of life at the Seedkadee and Cokeville Meadows National Wildlife Refuge.

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May 31, 2014

On the 25th anniversary of Poland’s throwing off the yoke of Soviet domination, the United States Embassy in Warsaw's Tweeted out that President Obama plans to speak to the Polish people. With tensions running high in the region following Russia's annexation of the Crimea, the message is designed to reassure nervous allies in eastern Europe.

May 30, 2014

While the weather occurrence known as El Niño is generally considered a Pacific Ocean phenomenon, it has global implications on hurricane product, and the National Oceanic and Atmospheric Agency explains why fewer storms might be hitting the Atlantic Ocean this season, and why the Pacific Ocean can expect more storm activity.

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This Week’s Great Gov Tweets

Travel Alerts Abroad and Holiday Celebrations at Home 

From the Department of Interior’s celebration of the completion of the Golden Gate Bridge 77-years ago to tear gas on the streets of Bangkok, Thailand, United States governmental agencies were active last week in the Twitter-sphere. With a holiday on Monday, the nation’s government enjoyed a truncated week as we all honored those who paid the ultimate price in the past to protect the freedoms that we enjoy today, but they kept in contact through timely Twitter messages.

May 27, 2014

More than 300,000 people viewed the Department of the Interior’s birthday tribute the Bay Area’s Golden Gate Bridge on that iconic structure’s 77th birthday. To celebrate, the department tweeted an amazing picture of the fog-shrouded national landmark that has come to symbolize the monumental engineering challenge of more than three quarters of a century ago.

May 26, 2014

The National Guard’s Memorial Day tribute vine was re-tweeted more than 3,000 times, reaching an estimated 213,000 Twitter users. The Vine  video pays homage to those who paid the ultimate price in the defense of our national freedoms and honors those sacrifices.

May 25, 2014

The United States Embassy in Thailand sent a tweet out alerting people that the embassy would be closed in observance of the Memorial Day holiday. In a message that would not have normally garnered much attention, almost 100,000 Twitter users potentially saw the message. The country is hunkered down in the face of martial law being declared late last week by the kingdom’s powerful military.

May 24, 2014

In the wake of last week’s coup attempt, following six months of social and political unrest, prompted the United States Embassy in Bangkok, Thailand to issue a travel advisory to this Southeast Asian nation. The country’s military crackdown last week with a declaration of martial law and called for calm in this nation of 66 million people. The embassy warned that all unnecessary travel should be postponed in light of recent governmental actions.

May 23, 2014

In the administrations drive for a higher minimum wage, the Secretary of labor, Tom Perez, tweeted out congratulations to the State of Hawaii for being the next state in line to boost the earning potential of its citizens by raising the minimum wage in the Aloha State to $10.10 an hour. The secretary closed his tweet with the observation that it was time for Congress to follow suit and raise the federal minimum wage.

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This Week’s Great Gov Tweets

Gay Rights, Arab Idol Winner and Weather

The U.S. embassy in Qatar took a top spot this week while Vice President Joe Biden and United States Ambassador to the U.N., Samantha Powers, sought an expansion of LGBT rights as a basic human right as the world body celebrated International Day Against Homophobia and Transphobia.

May 20, 2014

The United States Embassy in Qatar sent out a congratulatory tweet to Arab Idol winner, Mohammed Assaf. The tweet, which garnered the attention of 80,000 readers, was the most widely viewed American government tweet on May 20, 2014. The former wedding singer and Idol winner has been booked to perform at the opening ceremonies of the upcoming football World Cup to be held in Sao Brazil next month.

May 19, 2014

Global weather changes are brewing in the Southern Pacific Ocean due to El Niño-Southern Oscillation. These tropical Pacific weather patterns have an outsized influence on global precipitation, and the National Oceanic and Atmospheric Administration tweeted a cartographic Infograph that illustrates the cascading impact of 2014’s El Niño season.

May 18, 2014

Photographers of the United States Department of the Interior captured the surreal beauty of a sunrise over the Shenandoah National Park on Sunday May 18, 2014. The image was re-tweeted 279 times to reach a potential 221,000 viewers.

May 17, 2014

United States Ambassador to the United Nations, Samantha Powers, signaled her support of LGBT rights on the International Day Against Homophobia and Transphobia by noting recent advances made in the United States regarding marriage equality, but is concerned by LGBT crackdowns elsewhere in the world.

May 16, 2014

The Office of the Vice-President weighed in on LBGT rights, in advance of observing International Day Against Homophobia and Transphobia, with a message declaring that LBGT rights are inseparable from human rights, and accompanied the tweet with a call to end the violence and discrimination against these groups.

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Message Tagging and Enhanced Flickr Functionality

Today we rolled out two new features that will make managing and measuring your social media outreach even easier.

Message Tagging

You can now assign tags to messages in Measured Voice.  You can then sort reports by tag to analyze messages.  For example, you might have a series of messages focused on a singular topic or campaign.  Those messages can all be assigned a unique tag that can subsequently be used to analyze the performance of just those messages in reports.

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Enhanced Flickr Functionality

In November of 2013, we announced the ability to Post Images to Flickr and today we are happy to announce an enhancement to our Flickr functionality.  In addition to being able to associate tags to Flickr images (see above) you can now include a title when you post an image to Flickr from Measured Voice.  To get started, click the “Add Flick Info” button, add your image description in the “Write a Great Message” box, add your tags and title.  Here is how the post below looks on Flickr (image courtesy of the U.S. Department of Interior).

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We hope you enjoy these new features and please let us know if there are other features that you are interested in.

Glacier National Park Turns 104-Years Old, but the Great Smokey’s Received Top Views

National parks, international authors, and dramatic climate models were featured in government tweets over the past week. When it comes to popularity, the Department of the interior garnered the top three slots as the twitter-sphere acted with alacrity to re-tweet their offerings to a broader viewing public as their tweets surpassed a million potential views.

May 13, 2014

The Department of the Interior’s birthday wishes to Glacier National Park was re-tweeted nearly 800 times as almost 200,000 people responded to the Interior Department’s call to share the tweet as a way of wishing the park, which was established 104-years ago this week, a happy centennial, plus four, birthday.

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May 12, 2014

The National Oceanic and Atmospheric Administration garnered a great deal of attention with their explanation of what El Niño (Southern Oscillation) really means for the planet’s climate. The agency explained to the nearly quarter-of-a-million potential viewers what the phenomenon is in a nutshell.

May 11, 2014

The U.S. Embassy in Buenos Aries, Argentina tweeted out a welcome to The Maze Runner series author, James Dashner. The author’s works have been translated into more than thirty languages, and his Maze Runner series is a cult classic among younger readers in this Latin American nation.

May 10, 2014

The Department of the Interior again garnered the top tweet of the day with their homage to spring. The department released a photo, taken by Sam Hobbs, of a cascading waterfall in the Great Smokey Mountains National Park. The image was viewed by more than a half-a-million people and was re-tweeted more than 230 times.

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May 9, 2014

Glacier National Park images, released by the Department of the Interior, depict a panoramic view of the beautiful visage that underscores the vast nature of our national park system. The image, enjoyed by more than 200,000 people, was an ideal way to send people off into their weekends.

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