Major kudos to the White House for using pop culture, a clear graph, the power of animation, and plain language to explain economic policy on its blog.
Here’s the caption that the White House included with the above graph:
You’ve probably heard of The Great Gatsby. But what about The Great Gatsby Curve?
It’s a pretty wonky chart that illustrates how rising inequality is jeopardizing our tradition of economic mobility for future generations.
So what does this mean? Kids of wealthy parents already have more opportunities to succeed than children of poor families—and this is likely to get worse unless we take steps to ensure that all children have access to quality education, health care, and other opportunities that give them a fair shot at economic success.
This post reveals the respect that the White House new media team has for its audience. They’ve shown that they’re not afraid to explain complex topics, and that they’ll use the right tools to be clear and easy to understand. They’re not talking down to anyone. They’re not scaring anyone. Rather, they’re trying to edify.